Value is the Voice of Content

Value is the Voice of Content

Artificial Intelligence, the simulation of human intelligence by machines, is changing the world as we know it! With AI set to contribute 70% of the global economic impact, up to $15.7 trillion by 2030, the growth of all businesses relies on the adoption of AI (source: PwC's Global Artificial Intelligence Study). Especially in the field of news, AI is transforming digital experiences by enriching content, enabling smart tasks, developing micro transactions and expediting editorial tasks (source: TechTarget article by Geoffrey Bock).

A news website with a penchant for unabashedly reporting the inequality in representation, power imbalance in public systems and conflict faced by the under-represented sections of society, Democracy News Live is a standard of what competent journalism should look like. In order to stay ahead of the curve, Democracy News Live had a vision to step into the new age of technology with AI and have joined hands with Kunato and Manotr and brought content powered by AI to their website. Thus, in an unprecedented move, they are now one of the first news sites to adopt Artificial Intelligence to their website.

Their partnership with Kunato, a company innovating in the AI space, has brought content valuation to their website. The patented technology, Kunato.Ai, is one-of-a-kind as it makes use of a quantitative deep-learning algorithm to evaluate, analyze and assign an accurate price to every article published on the website in real time, with no human intervention. The price of each article is updated every second based on various content and behavioral metrics (including, inter alia, demand, similarity, uniqueness, market trends and impact of the information), and readers can interact with this price to see the price history, accuracy & user demand for the article whereas Manotr focuses on content similarity and Natural Language Processing (NLP) to give space to the story by analyzing user behavior, their preferences

This new implementation has taken the content consumption world by storm and has been gaining traction rapidly as the user behavior is shifting from popularity-based to value-based. The technology is enabling readers to be more mindful with their content consumption as they can assess the value of the content they consume before consumption. Fitting in with the website's vision to leverage AI to transform content, this partnership has also stimulated a participatory nature amongst the readers, encouraging their use of choice in deciding what is worth their time in this fast-paced world.

Kunato, the company powering this operation is an innovative tech company from Silicon Valley in the United States with teams around the world and has seen significant growth in its first six months of operations with over 60 partners and 27 million active users. The company has revolutionized the creation, consumption and monetization of content to recreate a content economy driven by the power of Artificial Intelligence.

Shivani Singh

Shivani Singh

A dedicated journalist who aims at talking about lesser-known issues around the world and bringing them to light.

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