YAAP Emerges As New Age Digital Content Creation Amplification Startup
6 March 2019 12:45 PM IST
In an interview with BW Businessworld, YAAP?s partners Manan Kapur and Deepak Singh (Chief Content Officer), discuss company's progress so far, and what?s next on the horizon, , Yaap Digital, YAAP
- Yaap is a multi-specialized content company that helps brands create meaningful digital content.
- Since its inception in 2016, the company has worked with an impressive roster of over100 brands from both private and public sectors, including brands like Coca-cola, Dubai Tourism, ITC Hotels, Startup India, Assam Tourism, Tefal, United nations, NITI Aayog and Digital India to name a few.
- Yaap uses its power of Design thinking to build brands and create content for engagement: Consumer Centric Strategy, Corporate Identity, Packaging Design, Customized Content and Video Content.
- We want to leverage data, tech and creative to build a content solution for brands that will help them win consumer mind space in today’s world To do this, we will look at how we can add new digital technologies to leverage marketing trends while improving automation through our processes and provide more value to our clients.
- In terms of talent, we want a mix of the best of creative, analytical & tech talent.
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