Why this is India’s big data election - Times of India

Why this is India’s big data election - Times of India
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  • App says of the 90 crore voters in India, around 54 crore are unique mobile phone users who have Facebook and WhatsApp accounts, quoting a McKinsey report.
  • "An analysis shows around 30% of the total voters can be influenced with the use of social media in these elections," Mittal says.
  • Poll pitch from data Both national and regional parties are working with huge data sets of online behaviour to understand household and booth-level profiles in a constituency, first-time voters, floating voters, demographics, caste and socio-economic segments.
  • Praveen Chakrabarty, chairman of Congress' data analytics department, says the dockets have information on households, new voters, missing voters and local issues.


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