Why this is India’s big data election - Times of India
15 April 2019 7:33 PM GMT
India News: NEW DELHI: You may struggle to read your neta?s mind but the neta has a lot of help reading yours.
- App says of the 90 crore voters in India, around 54 crore are unique mobile phone users who have Facebook and WhatsApp accounts, quoting a McKinsey report.
- "An analysis shows around 30% of the total voters can be influenced with the use of social media in these elections," Mittal says.
- Poll pitch from data Both national and regional parties are working with huge data sets of online behaviour to understand household and booth-level profiles in a constituency, first-time voters, floating voters, demographics, caste and socio-economic segments.
- Praveen Chakrabarty, chairman of Congress' data analytics department, says the dockets have information on households, new voters, missing voters and local issues.