Why Mondelēz, The Snacking Giant Behind Oreo And Wheat Thins, Is Taking On Gut Health

Why Mondelēz, The Snacking Giant Behind Oreo And Wheat Thins, Is Taking On Gut Health

  • Uplift Food currently sells one product, a powdered supplement which mixes prebiotics with probiotics.
  • Mondelēz International, the publicly traded $26 billion conglomerate that sells Oreo, Ritz, Wheat Thins and Tate’s, announced Thursday that it purchased a minority stake in Uplift Food, a startup that sells a powdered daily fiber supplement infused with prebiotics and probiotics.
  • Mondelēz hopes to use the investment as a way to add functional health benefits to its products—from cookies and crackers to candy and beyond.
  • In snacking, it’s nascent,” Mondelēz chief growth officer Tim Cofer told Forbes .


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