Why content has the hots for ecommerce; Meet the best employers in gig economy
28 March 2019 12:30 AM IST
Indian players like Little Black Book, The Better India, ScoopWhoop, and POPxo are trying to serve up more than just content. They all not only want you to read, but also buy! Is it working?
- From digital to ecommerce - the new waveSay hello to the newest buzzword - content commerce.
- In fact, BuzzFeed reported $50 million in commerce revenues in 2018.
- Sequoia invests in BulbulshopInfluencer-driven, interactive ecommerce app Bulbulshop raised Rs 14 crore led by 10XF, a Mauritius-headquartered-entity connected to Sequoia Capital.
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