What OYO's 'experiment' with biryani means for the foodtech space in India

What OYOs experiment with biryani means for the foodtech space in India

  • If you’re based out of Delhi-NCR and happen to use the food delivery app Zomato, you might have spotted a new restaurant delivering food - OYO’s Biryani.
  • Image credit: Picxy.comUnderstanding demandOther sources close to the matter told YourStory that OYO's Biryani is a pilot focussed on utilising its existing kitchen space.
  • This way, a restaurant with a physical presence only in one or two areas of a city can deliver its food to other areas with a 'cloud' kitchen those neighbourhoods.
  • It comes fully-equipped with kitchen spaces and gives restaurant partners access to the Bengaluru-based food delivery startup’s delivery fleet.
  • The idea is to create a differentiated experience of virtual restaurants that cater to multiple needs of consumers with various brands.


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