Venture capital firm Lightbox invests $4 mn in female wellness startup Nua
12 March 2019 9:47 PM IST
The firm works on an innovative direct-to-consumer model where women are able to customise sanitary pad boxes based on their individual needs
- The firm works on an innovative direct-to-consumer model where women are able to customise sanitary pad boxes based on their individual needs Venture capital firm Lightbox has made its first investment from its $200 million third fund.
- If you think about fem-care, there are already companies at the high end of the spectrum, you can always get very high-end products, but this team (Nua) really felt that it was important to bring care and wellness ideas to millions of women and not just the top echelon of women group,” said Mehta of Lightbox--which has backed ventures such as tech company InMobi, Rebel Foods (Faasos) and online travel firm Cleartrip.
- It said, almost 88 per cent of women and girls in India use homemade alternatives, such as old cloth, rags, hay, sand, or ash.
- Nua plans to expand its offerings to include other menstrual hygiene and women’s wellness products.
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