Unlike Facebook, Twitter is a ghost town for political ads in India so far

Unlike Facebook, Twitter is a ghost town for political ads in India so far

  • India’s politicians and political parties don’t seem to be buying ads on Twitter just yet, even as parties are pumping money into Facebook advertising.
  • As of yesterday (March 11), Indian content is now visible on Twitter’s Ad Transparency Centre: an archive that displays promoted tweets that have been run over the past week.
  • Quartz searched the archive’s records to see if it showed any ads being run by major politicians and political parties, and could not find a single one.
  • While Twitter so far remains a ghost town for political ads, Facebook, which recently rolled out its own ad archive in India, is far from it.
  • For example, while Facebook’s archive allows you to search for all ads that mention the words “prime minister Narendra Modi,” there is no way to run such a query on Twitter’s archive.


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