TinyOwl, Big Mistakes - TechStory
3 Dec 2018 10:39 AM IST
Unlike many other companies, TinyOwl's failures cannot be credited to external factors. Rather, the company was eaten from the inside. Here is their story.
- Sourabh Goyal was one of the 12 co-founders of Housing.com (another crash and burn story) who left the startup in 2012 and joined the 2 co-founders of TinyOwl – Harshvardhan Mandad and Tanuj Khandelwal, along with Gaurav Choudhary and Shikhar Paliwal, to make the core team of TinyOwl.
- The main focus of these 5 men was to create an app that would be the perfect mix of food and tech to ensure seamless food delivery.
- Now, when big amounts of funding came in, the team decided to go in all guns blazing.
- While most of their initial focus was on the product and the tech, it should have shifted to operations once the company started scaling.
- If you’re an e-commerce company, then metrics like average order value, time spent, and conversion rate are important metrics to look at.
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