The Zerodha story: How the Kamath brothers built India's largest retail broker
18 Jan 2019 7:35 AM IST
Zerodha started its journey in 2010 with a team of five people. Today, it employs over 1,300 people
- Bengaluru-based online discount brokerage firm Zerodha’s aim has been to make trading barrier-free since it was founded in 2010 by brothers Nithin and Nikhil Kamath.
- A discount broker is different from a full-service broker in that it does not offer research services to its client, such as buy or sell recommendations.
- The focus on building a community helped because initial skepticism towards Zerodha’s discount broking model stemmed from the fact that retail investors, who are often clueless about what stocks they should or sell, were not offered any research services.
- Over time, Zerodha has used technology heavily to differentiate itself.
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