The Failure of Yumist - TechStory
17 Dec 2018 10:09 AM IST
Many companies didn?t survive the 2016 startup bust, and Yumist just happened to be one of them. Here is what happened and why Yumist failed.
- Founded by ex-CMO of Zomato, Alok Jain, Yumist was supposed to be a service that would help clear the clutter in the food delivery space.
- Their main point of differentiation was that instead of focusing on restaurant delivery only, they wanted to venture into delivering comforting, simple, and home-cooked meals.
- Yumist was not the first company to do food delivery in India.
- Many companies were rapidly growing at that time, but no company had established a monopoly in 2014 for a tech-enabled food preparation service.
- There was a lack of proper ordering system, kitchens system, customer servicing, logistics, and tracking service in one package in the Indian ecosystem.
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