Swiggy: Harnessing hyper-personalised approach for efficient food deliveries - Express Computer
16 April 2019 9:47 PM GMT
Swiggy has 1.7 lakh delivery partners and more than 75000 restaurant partners, across 120 cities. The food delivery platform is harnessing the hyper-local and hyper-personalised experience, as it grows its customer base at an exponential rate
- Swiggy: Harnessing hyper-personalised approach for efficient food deliveries
- Acknowledging that digitalisation is transforming the ways foodtech companies provide dining experience and do business, Vaz indicates that as the industry is undergoing a technology disruption in terms of embracing new age technologies, and online food ordering is becoming more eminent in India.
- We bring together very carefully artifacted/crafted symphony between technology and people, which is driving the experience powered by the people on the ground, our business, and operations team," states Vaz, adding that they are matching up the demands in the three-way market place, i.e, customers, restaurant partners, and drivers; and meeting the customer's demand within the promised delivery time.
- "With this intricate model, we have underlined various other complexities, i.e., traffic, weather conditions, different levels of challenges with drivers, and various sophistication levels that individual restaurants follow, etc.
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