Stuck With Old Jeans? Mumbai Woman Stopped 2,500 Pairs from Ending up in Landfills

Stuck With Old Jeans? Mumbai Woman Stopped 2,500 Pairs from Ending up in Landfills

  • The sturdiness of jeans is one of its most important qualities," says Soumya Annapurna Kalluri, while speaking with The Better India.
  • Essentially meaning, 'a new lease of life', Dwij has upcycled more than 2,500 post-consumer jeans and 500 meters of post-industrial denim in the one year of its establishment.
  • "It takes 946 liters of water to grow enough cotton to make a pair of jeans, and 42 liters more to achieve the faded texture.
  • So every time you throw away a pair, you not only add to the toxic landfills but also waste that much water," says Soumya.
  • Owing to the rigorous procedure, in the past one year, Dwij has been able to sell almost 3,000 upcycled products.


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