Stuck With Old Jeans? Mumbai Woman Stopped 2,500 Pairs from Ending up in Landfills

28 March 2019 7:30 AM GMT

A pair of jeans is not a usual piece of garment, but a tale of history and human intelligence. Made of cotton corduroy, also known as denim, the creation of jeans was driven by utility 146 years ago. Till today, it continues to redefine fashion on the scales of comfort, sturdiness, and style. For me, […] More

The sturdiness of jeans is one of its most important qualities," says Soumya Annapurna Kalluri, while speaking with The Better India.
Essentially meaning, 'a new lease of life', Dwij has upcycled more than 2,500 post-consumer jeans and 500 meters of post-industrial denim in the one year of its establishment.
"It takes 946 liters of water to grow enough cotton to make a pair of jeans, and 42 liters more to achieve the faded texture.
So every time you throw away a pair, you not only add to the toxic landfills but also waste that much water," says Soumya.
Owing to the rigorous procedure, in the past one year, Dwij has been able to sell almost 3,000 upcycled products.