[Startup Bharat] How Surat-based Alpino turned a Rs 5 lakh investment into a Rs 5 Cr turnover by selling peanut butter
3 May 2019 2:00 AM IST
After being told by several manufacturing companies that they could never succeed, the founders of Alpino went on to build a popular peanut butter brand, now available on several ecommerce channels. In this video interview with YourStory Business Editor Vishal Krishna, the founders tell us more.
![[Startup Bharat] How Surat-based Alpino turned a Rs 5 lakh investment into a Rs 5 Cr turnover by selling peanut butter](https://democracynewslive.com/h-upload/uid/4f1SYIw1aUJ7lcclzyyZlUhJcpVmHkoy6914009.jpg "[Startup Bharat] How Surat-based Alpino turned a Rs 5 lakh investment into a Rs 5 Cr turnover by selling peanut butter")
- "We would constantly discuss several ideas, visit trade fairs, and manage to study too," says Chetan Karnani, Co-founder of Alpino.
- Kochi-based monQo turns up the heat in the milkshake market to take on Keventers, Drunken MonkeyA not-so-smooth beginningThe name Alpino was already chosen and registered, and the team labelled the peanut butter and began selling them on Amazon and Snapdeal.
- The team realised people were ordering the crunchier variety.
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