- Square Yards: Proptech startup standing out in the crowd Square Yards co-founder & COO Kanika Gupta Shori (L) with co-founder and CEO Tanuj Shori Property buying in India is so complicated, challenging and broken that it isn’t even a process here.
- Real estate buyers in India have traditionally faced challenges of information asymmetry, service vacuum, and lack of organised distribution.
- Having themselves suffered due to lack of organised players and processes, Square Yards’ founders Tanuj Shori and Kanika Gupta Shori decided to lay the foundation for Square Yards in 2013.
- Today, Square Yards has emerged as one of the largest proptech players in the country.
Square Yards: Proptech startup standing out in the crowd
10 March 2019 6:30 PM GMT
The proptech startup is looking at capturing 15% share in the primary residential sales market in the country.