Samsung taps Indian mobile software ahead of output surge
24 March 2019 6:41 PM GMT
Galaxy maker adopts local-language operating system to win back share from Xiaomi
- South Korean smartphone maker Samsung Electronics has expanded local procurement in India to software as it tries to regain the lead in the country's growing market from low-cost Chinese rival Xiaomi.
- The phone maker, which in July opened what it called the world's largest mobile factory on the outskirts of New Delhi, looks to nearly double the number of smartphones it makes in India to 120 million a year from 68 million by 2020.
- The Indus tie-up provides an advantage over competitors such as Xiaomi and Vivo, which have yet to introduce apps in local languages.
- Rakesh Deshmukh, co-founder of Indus OS, told a local newspaper that Samsung wants to create more Indian services and products, and that the new partnership fits the South Korean company's strategy.
- "Though we are far behind China in terms of manufacturing of mobile phones, value addition in India has increased to 17% in 2018 from 5.6% in 2016," he said.
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