Ride to future: How auto firms are crafting new strategies to stay on track
26 April 2019 6:30 PM GMT
Motown India is recalibrating its strategy through acquisitions, alliances, diversification, re-alignments and even market exits.
- Motown India is recalibrating its strategy through acquisitions, alliances, diversification, re-alignments and even market exits.
- Amid technological progress, concerns over fossil fuel emissions and global warming, the century-old internal combustion engine is facing an existential crisis and dirty fuel, diesel, is being abandoned as electric vehicles become the buzzword.
- Additionally, from Hero Motocorp , M&M to Hyundai, companies are betting on new technologies like electric vehicles and new platforms like shared mobility to gain a good grip on Indian roads.
- Even as General Motors exited the Indian market and Ford is recalibrating its presence in the country, virtually every global MNC, including Volkswagen, Nissan Motor Corp and Toyota Motors has single-digit market share here and profitability for many remains elusive.
- The long-term strategy of Hero Motocorp, India's biggest two-wheeler maker, may hinge on the success of Ather Energy, a six-year-old electric vehicle maker from Bengaluru.
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