Polls 2019: As kirana stores make digital switch, cash-rich startups call shots

Polls  2019: As kirana stores make digital switch, cash-rich startups call shots
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  • BENGALURU: Thirty-eight-year-old Meena P., who runs a kirana store in Bengaluru's startup hub of Koramangala with her husband Palani, never wanted a point of sale (PoS) machine at her store because she hated dealing with connectivity issues and tallying receipts at the end of the day.
  • Jio is running a limited PoS device pilot in Bengaluru, Hyderabad, Chennai and Pune, and has partnered with Hindustan Unilever Ltd to supply products to kirana stores.
  • Behemoths like Reliance Jio, Amazon and Walmart are also competing with tech startups to supply wholesale inventory to kirana stores.
  • Startups in urban mobility, logistics, food tech, and many other segments also see Bengaluru as the place to pilot their next big idea.
  • Either way, for kirana stores, the supply of goods (business-to-business (B2B) wholesale) and direct-to-consumer sales are influenced by cash-rich startups and multinational corporations like Amazon and Walmart.


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