Oyo Rooms looks to build own cloud kitchen brands
4 April 2019 10:24 PM GMT
While the core idea is to standardize food across its properties, Oyo may list its cloud kitchen brands on Swiggy and Zomato.Oyo was in advanced talks to buy a stake in cloud-kitchen startup Freshmenu, but there is now some uncertainty over the deal
- . Ltd) plans to create cloud kitchen brands, as part of its strategy to become a full-fledged hospitality chain, said three people familiar with the company's plans, requesting anonymity.
- "Food will form an ancillary revenue stream for Oyo, and they have been experimenting with different models for a while now," said one of the people cited above.
- "As the largest hotel chain in India, operating franchised and lease assets, we do have an active play in the F&B business with an average of about 25% of our revenue coming through the kitchens we operate in some of our hotels," said an Oyo spokesperson in an emailed response.
- Some industry experts said Oyo's entry into food is influenced by its key investors, going by business strategies and current market trends.