Oyo Rooms looks to build own cloud kitchen brands

4 April 2019 10:24 PM GMT

While the core idea is to standardize food across its properties, Oyo may list its cloud kitchen brands on Swiggy and Zomato.Oyo was in advanced talks to buy a stake in cloud-kitchen startup Freshmenu, but there is now some uncertainty over the deal

. Ltd) plans to create cloud kitchen brands, as part of its strategy to become a full-fledged hospitality chain, said three people familiar with the company's plans, requesting anonymity.
"Food will form an ancillary revenue stream for Oyo, and they have been experimenting with different models for a while now," said one of the people cited above.
"As the largest hotel chain in India, operating franchised and lease assets, we do have an active play in the F&B business with an average of about 25% of our revenue coming through the kitchens we operate in some of our hotels," said an Oyo spokesperson in an emailed response.
Some industry experts said Oyo's entry into food is influenced by its key investors, going by business strategies and current market trends.

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