OS that makes 'dumb phones' smart takes on Android, Apple - Times of India
28 April 2019 3:00 PM GMT
India Business News: In a mobile operating system (OS) landscape dominated by Google?s Android and Apple?s iOS, there's a new rising star called KaiOS.
- With millions of Indians still using feature phones, it's no surprise
- With millions of Indians still using feature phones, it's no surprise that this brainchild of San Diego startup KaiOS Technologies is already the second most popular mobile operating system in India after Android, capturing over 16% market share.
- The new category of handsets powered by KaiOS, which has partnered with Reliance Jio, require limited memory while still offering a rich user experience through services like Google Assistant, Google Maps, YouTube, and Facebook, among others.
- In its efforts to help first-time mobile users go digital , KaiOS also found a partner in Google, which invested $22 million in KaiOS in a Series A round last year.
- Earlier this year, KaiOS also launched KaiAds, its first advertisement software development kit, thereby mitigating the low average revenue per user (ARPU) characteristics of a feature phone.
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