Mirrorsize uses tech developed by IIT-D to solve the issue of fit in the fashion industry - ETtech

Mirrorsize uses tech developed by IIT-D to solve the issue of fit in the fashion industry - ETtech

  • Mirrorsize uses tech developed by IIT-D to solve the issue of fit in the fashion industry Mirrorsize’s technique of extracting the body size of customers accurately has won it deals with several online-first fashion retailers, both in India and in the US Alnoor Peermohamed  |  ETtech  |  March 05, 2019, 18:26 IST If Arup Chakraborty has his way, technology built at the Indian Institute of Technology in Delhi (IIT-D) could soon help global fashion retailers assist consumers find the right fitting trousers or suit through their smartphones.
  • With retail increasingly going the online way, fit issues are among the highest contributors to returns in the fashion industry , one leading to millions of dollars in lost revenues.
  • Mirrorsize , a two-year old startup, is finding traction among fashion retailers in India and beyond, having already signed up small online brands such as GetStitched, Ira Soleli and Corpqlo.
  • Mirrorsize’s technique of extracting the body size of customers accurately has won it deals with several online-first fashion retailers, both in India and in the US.


Next Story
Share it
Top
To Top