Kwai, VMate step back as TikTok dwarfs all in Indian short video market | FactorDaily
26 Feb 2019 9:15 PM GMT
Faced with TikTok's success (52 million monthly active users and counting), Kwai has stopped marketing operations in India and VMate has slashed content creator payments.
- Kwai, VMate step back as TikTok dwarfs all in Indian short video market Chinese content giants that had flocked to India and were beginning to dominate the crowding market here are finding that there may not be enough space for them all.
- Kwai, a short video app by Tencent-backed Kuaishou, and Alibaba-backed VMate are rethinking their India strategy as Chinese giant ByteDance’s popular platform TikTok races ahead to capture a large share of the domestic market.
- Landing pages of Kwai (left) and TikTok (right) Kwai, meanwhile, has introduced a video-making app called MV Master.
- The Chinese market is rife with apps such as ByteDance’s Douyin (TikTok in English) and Kuaishou (Kwai in English), apart from those of Baidu, Alibaba and Tencent (the BAT trio), which have Lu Ke, Nani and Weishi, respectively.
- Disclosure: FactorDaily is owned by SourceCode Media, which counts Accel Partners, Blume Ventures, Vijay Shekhar Sharma, Jay Vijayan and Girish Mathrubootham among its investors.
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