It’s hard for women, but many are building fascinating ventures - ET Retail

It’s hard for women, but many are building fascinating ventures - ET Retail

  • Some experts say the way to address such biases is to have more women partners in investment firms Among startups that were funded last week, the one that received the largest amount was Niramai, a Bengaluru-based startup founded by two women, Geetha Manjunath and Nidhi Mathur, and working on an artificial intelligence (AI) based non-invasive solution for breast cancer detection.
  • Niramai has raised over $7 million since 2017 from VC firms Dream Incubator, pi Ventures, and others, but Geetha Manjunath still considers networking a challenge, given the male-heavy business gatherings.
  • Kanika Gupta Shori, cofounder and COO of proptech startup Square Yards, remembers an investor asking if she has kids and how she plans to take care of the kids and the business together.
  • In entrepreneurship, the rules of failure are the same for both men and women, but the rules of success differ,” Shori says, adding that women entrepreneurs need to be more determined and persistent than their male counterparts.
  • Padmaja Ruparel, co-founder of Indian Angel Network, notes that many women start businesses from homes that go on to be very profitable, but then choose to keep it small.


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