Is Reliance Planning A Super App For Its Ecommerce Play And Beyond?

Is Reliance Planning A Super App For Its Ecommerce Play And Beyond?

  • According to a  Business Standard report, which cited unnamed sources, Reliance will launch a super app to let users of its ecommerce service order goods and services on its platform besides paying bills through in-app payment services.
  • Under the super app model, Reliance will partner with third-party applications in different verticals.
  • Global ecommerce giant Amazon is reportedly looking at a super app, which enables end-to-end fulfillment for customers ranging from ticketing services to food delivery.
  • In July 2018, Mukesh Ambani announced that Reliance Retail and Jio Infocomm will jointly launch a new ecommerce platform, and the market expects major disruption in the next few months.
  • Under this plan, the company is aiming to creating shared profitability by integrating offline stores of small retail players within its online platform.


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