Instagram may just be the new LinkedIn

Instagram may just be the new LinkedIn

  • According to Statista, Instagram has 71 million monthly active users in India When Achin Bhattacharya, CEO and founder of Notebook, an edtech startup based in Kolkata, wanted to create an artistic video for his startup, his team headed to Instagram to search for Indian caricaturists.
  • It’s on Instagram that Bhattacharya’s team found Debangshu Moulik, a Pune-based graphic artist.
  • It is a norm for artists like me to use Instagram as an instant portfolio," Moulik says, adding that for most visual creative professionals, the platform is a perfect place to put out “free advertisements" of their work.
  • Like Moulik, 21-year-old Jheel Mehta, a student at Narsee Monjee Institute of Management, Mumbai came on Instagram to increase her social presence and to stay up-to-date about her areas of interest.
  • For Leap India Institute, a vocational institute in Mumbai from where Shrivastav did her makeup course, social media presence is essential.


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