India's first-time internet users are addicted to these quirky Chinese apps
15 March 2019 6:33 AM IST
Hundreds of millions of Indians, newly connected to the web, are flocking to wacky, racy content on apps such as Like, Helo and TikTok
- Apps for the Next Billion Chinese social media apps are exploding in India, where hundreds of millions of people are getting online for the first time.
- The app and its sister platform, video-streaming app Bigo Live, have 69 million monthly users globally; it doesn’t disclose how many users it has in India.
- TikTok, Bytedance’s short-video app, is popular around the world and has made massive gains in India.
- TikTok has about 260 million users in India, according to Sensor Tower, or a quarter of its global total and close to the number of people who use the Facebook app in India.
- A Bigo spokeswoman said Like in India is meant for users 18 and older while Bigo Live users must be at least 16.
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