Indian fintech space is ‘insanely attractive’, says venture investor Melissa Frakman of EMVC
16 April 2019 8:00 PM GMT
Melissa Frakman tells YourStory the many opportunities she sees in the Indian fintech space and reveals why it's 'insanely addictive' to build and work in India.
- The-then fledgeling companies like Paytm have since seen exponential growth and users have benefited from using their platforms to make daily transactions.
- Also Read: Indian fintech raised $5.4B in equity funding over the last three years, but where is it headed?The platform allows users to use their bank accounts for digital transactions, and various companies – including global giants like Google and Amazon and homegrown ventures such as Paytm – have zeroed in on this opportunity to capitalise on the ease of transactions on the platform.
- Even within payments, which is currently concentrated on the merchant and consumer side, Melissa says she sees some opportunities in the specific use cases of payments that are still very much cash-based, inconvenient, or high cost.
- Some of these 1.0 fintech companies in India are becoming platform plays that will become the platform on which new innovation and technology is built," Melissa says, adding,"Part of what gives me this enthusiasm for the next generation of fintech startups in India is seeing what's been possible, and yet that's barely scratching the surface of market penetration or matching the demand of what the market really needs.
- " The 'startup-like journey' of EMVCThough EMVC is a venture capital fund investing in fintech entrepreneurs who are transforming India and the world, Melissa says that, for her, building EMVC has been no different than that of a startup journey.
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