India challenging market in short-term: Apple CEO Tim Cook

India challenging market in short-term: Apple CEO Tim Cook
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  • Describing India as a "challenging market in the short term", Apple CEO Tim Cook said the company plans to make a foray into the Indian market with "all of our might" through its retail stores and manufacturing capability.
  • Cook, during the fiscal year 2019 second quarter earnings conference call on Tuesday, said that while India is a very important market in the long term, it is a very challenging market in the short term."I think India is a very important market in the long term.
  • Huawei jumps ahead of Apple in tough smartphone market Last month, Apple dropped the selling price of iPhone XR by up to 22 per cent in the face of stiff competition in the premium smartphone segment in the India.


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