India A Very Important Market In Long Term, Challenging In Short Term: Apple CEO Tim Cook

India A Very Important Market In Long Term, Challenging In Short Term: Apple CEO Tim Cook

  • Describing India as a "challenging market in the short-term", Apple chief executive officer Tim Cook said the company plans to make a foray into the Indian market with "all of our might" through its retail stores and manufacturing capability.
  • Mr Cook, during the conference call for the second quarter earnings of fiscal year 2019 on Tuesday, said that while India is a very important market in the long-term, it is also a very challenging market in the short-term.


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