How three former Ola employees are building an 'Ola of home automation providers'
14 April 2019 8:45 PM GMT
Mumbai-based Habitro Labs wants to make home automation more accessible to the masses. Just like Ola did with taxis. Here?s how the startup plans to go about it.
- Until last September, Mrinal Kashyap was heading Ola's leasing business in Mumbai, and was responsible for the daily supply of vehicles to large B2B customers, including the city's top hotels.
- Mrinal Kashyap, Co-Founder & CEO, Habitro LabsMrinal tells YourStory, "These are mostly small dealers without any technical background who import products from Europe or China, and integrate them in people's homes.
- It has built an open source aggregation platform for all small-big dealers, suppliers, and manufacturers of home automation products.
- Also read: Now, turn your home into a nest of comfort with smart devicesOvercoming challenges and future plansGoing ahead, the startup has ambitions of manufacturing its own home automation devices, and capturing millions of data points on its platform, which it can later sell to companies in need of such data to analyse consumer behaviour.
- "We're looking at people who are buying their first home, who are aware of automation, and have the intent and spending power," Mrinal says.