How Swedish startup Brandie plans to help Indian brands separate loyal customers from deal hunters

How Swedish startup Brandie plans to help Indian brands separate loyal customers from deal hunters

  • Brandie wanted to help brands make the most of the not-so-well-known people on social media, those whose follower counts aren't in the tens of thousands, but whose opinions are highly valued.
  • Micro-influencers, as they are known today, are Brandie’s playground, and the platform allows brands to reward their loyal customers as opposed to spending marketing dollars on “discount-hunters”.
  • Also Read: Zomato launches Piggybank, a loyalty programme that allows frequent users to save on every orderYS: How do these brands, many of which are startups, benefit from associating with Brandie?Brands benefit in multiple ways.
  • Also Read: Fashion retailer Myntra launches loyalty programme 'Myntra InsiderWebsite


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