How Reliance’s Mukesh Ambani is betting on startups to become new e-commerce juggernaut, take on Amazon, Flipkart
30 March 2019 12:00 AM IST
Business magnate Mukesh Ambani has been making a beeline for technology startups from the past few months, which experts believed is to set up the digital infrastructure framework, to become the e-commerce juggernaut. If Mukesh Ambani replicates Reliance Jio's success in e-commerce then it might put Amazon and Walmart-owned Flipkart's grand future plans in jeopardy.
- How Reliance's Mukesh Ambani is betting on startups to become new e-commerce juggernaut, take on Amazon, Flipkart
- If Mukesh Ambani replicates Reliance Jio's telecom disruption in around $39 billion Indian e-commerce market then it might put Amazon and Walmart-owned Flipkart 's grand future plans in jeopardy.
- For instance, in logistics, it backed artificial intelligence (AI) startup Netradyne that focuses on the driver and commercial vehicle safety and earlier this month it acquired last mile logistics company Grab A Grub.
- Further, since language has become significant in e-commerce play to tap 'Bharat' users, Reliance acquisition of language localisation technology platform Reverie Language Technologies in February hinted towards that.
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