How Ninjacart built a tech-enabled supply chain for fresh farm produce, delivering 500 tonnes daily

How Ninjacart built a tech-enabled supply chain for fresh farm produce, delivering 500 tonnes daily

  • The produce comes in between 4.00 pm and 6.00 pm daily, with some farmers traveling up to 400 km to make the drop.“Once the produce is weighed and tagged, a message goes out through an app on the supplied quantity and the price so that the amount is credited to the farmers’ bank account the next day,” says Thirukumaran.
  • This is the result of our sophisticated supply chain algorithm,” says Vasudevan.
  • “Tomatoes that enter our warehouse used to typically take one hour to sort, but now it takes just 12 minutes.”After this, these crates are loaded onto vehicles at the distribution centres for delivery, which starts at 2.00 am daily.
  • Given the increase in tonnage, complexities too have increased in terms of items that need to be picked up, vehicles to be deployed at the right time, and warehouse capacities.
  • The key - knowing that the entire delivery process needs to happen between 6.00 and 8:30 am.


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