How Ninjacart became a B2B agritech startup
20 March 2019 7:09 PM GMT
Ninjacart realised that while there was consumer demand for online vegetables marketplace, the supply side was too fragmented.Ninjacart then pivoted to a B2B agritech platform to to solve one of the toughest agricultural supply chain problems at its root
- When we started Ninjacart in 2015 as a B2C hyperlocal grocery delivery platform, our main aim was to help retailers take their inventory online and deliver quality groceries to consumers in less than 60 minutes from ordering at scale.
- The click moment for us came when we realized that while there was consumer demand for an online fruits-and-vegetables-only marketplace, the supply side at the farmers’ and retailers’ end was too fragmented to accommodate that demand.
- The positive response and overall social impact that Ninjacart created was a turning point for us, strengthening our vision of changing the way India consumes food through increased farmer incomes, reduced food wastage, competitive prices for retailers and safer food for consumers.
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