How gender-neutral parenting is picking up in urban India
23 Feb 2019 12:30 PM GMT
Some urban parents are rewriting the rules to give their children gender-neutral upbringing. Brands have taken note of the change.
- Gender stereotypes and years of conditioning would make most people think that Alfonso has a baby girl and that Sadani’s elder one is a boy and the younger one, a girl.
- Alfonso and Sadani are among the millennial mothers who represent a small section of urban Indian parents adopting gender-neutral ways to raise kids as individuals free from gender bias .
- A pronounced trend in the West, gender-neutral parenting has picked up in urban India in the past two years, says clinical psychologist Varsha Makhija.
- It is an interesting shift, given that brands had created these gender territories to sell more, says Amita Malhotra, cofounder of Candidly, a platform focusing on gender, media and culture, and their impact on children and young adults.
- As sociologist Elizabeth Sweet said in a recent story on Marketplace.org: “By making separate gender-coded versions of a toy, you could sell each family with a boy and a girl multiple versions of the same toy.
- Last November, singer-songwriter Celine Dion launched a gender-neutral clothing line with Israel-based unisex baby clothing retailer Nununu.
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