How Bengaluru-based AyurUniverse is working to put Ayurveda destinations on the global wellness map

How Bengaluru-based AyurUniverse is working to put Ayurveda destinations on the global wellness map

  • His aim was singular: to put Ayurveda, yoga, meditation, and other concepts on the global wellness map.
  • In 2016, he started Bengaluru-based AyurUniverse, an online wellness aggregator startup that leveraged technology to let customers worldwide search, choose, and book a wellness package of their choice without any intermediaries.
  • I always used to feel that people in India, well-qualified MBAs and others, did not have the courage to take an Indian brand abroad,” Vijay says.
  • We realised that many centres that provided Ayurvedic, yoga, or meditation services were just following the same system without any marketing innovation,” Vijay says.
  • “India is a powerhouse of wellness systems as there are others like Siddha medicine or Kalari that have not yet been marketed.


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