How an Indian brand is leading the fight to curb the global issue of throwaway plastic - The Indian Wire

12 April 2019 10:49 PM GMT

Over the last few years, the harm caused by Single-use plastic to agriculture, animals, oceans and marine life has been making news almost every other day. According to a UN report, less than 10% of 9 billion tonnes of single-use plastic has been recycled by now and it has come as an alarming statement. In [?]

Operating from a modest setup based out of Ahmedabad, Udit Sood, founder of EcoRight, carries a vision bigger than any startup could imagine- saving our planet from the abuse of plastic.
"We are a young startup trying to reduce the use of single-use plastic bags by educating people about the ill effects of plastic and providing alternative bags made of eco-friendly, natural fabrics that go beyond single usage and does not pollute the environment. says Udit Sood, when asked about EcoRight.
Udit Sood, the founder of EcoRight is an MBA from IIM Calcutta and has worked in large organizations like Hindustan Unilever Limited and Zomato.
"We make bags with reusable, recyclable and eco-friendly products like cotton, jute, juton and recycled cotton that are manufactured in ethical facilities," says Udit Sood, when asked about what makes the bags different.
"We want people to go eco-friendly, adding popular characters to the bags makes the bag attractive along with being eco-friendly" says Udit.