- While most Indian households have traditionally believed in the power of natural ingredients, the mass adoption of Ayurvedic products was triggered by Baba Ramdev’s indigenous venture, which disrupted the domestic FMCG industry.
- It’s not just big corporations; the Ayurveda bug has bitten India’s startup ecosystem as well, with a bunch of herbal and natural brands mushrooming in the space of beauty and personal care, food and nutrition, and health and wellness.
- Founded by IIT-B alumnus , Aadil Shah (who had earlier started Manch, an edtech venture he sold to Toppr in 2016 ), AADAR operates in the “Ayurveda-inspired” preventive healthcare space , and offers herb-based products to curb lifestyle ailments such as protein deficiencies, blood sugar, indigestion, cholesterol, and obesity.
- It psyched me out and I went back to Ahmedabad where my family members force-introduced me to natural remedies.
- Of course, AADAR is not the only name in the Ayurveda-based preventive healthcare space.
How a health scare led this IIT alumnus to launch an Ayurveda-based preventive care startup
25 March 2019 9:29 PM GMT
Serial entrepreneur and IIT-Bombay alumnus Aadil Shah began with an edtech startup and has now moved to preventive healthcare.