Hotstar’s Varun Narang On What It Takes To Keep India Streaming And The Future of TV
22 April 2019 2:28 AM GMT
Varun Narang of Hotstar on new feature roll out, Game of Thrones, future of TV & why users still can't 'skip intro' of their favorite shows
- In December 2015, Star India signed a deal with HBO to offer subscribers access to the latter's TV shows such as Game of Thrones and as part of the deal, it was also to be streamed on the Star's video streaming service, Hotstar, which had only arrived on the scene in February that year.
- Indians finally had access to premium content for streaming and they could watch shows such as Game of Thrones without feeling like a criminal.
- You multiply these three and you get the total watch time which is directly correlated to our ad inventory and inversely correlated to our subscribers," said Narang.
- What Narang said is significant given the fact we are talking about India which is the land of many languages, cultures and preferences.
- Through the partnership, Hotstar viewers can order Swiggy POP meals (Swiggy's curated single-serve meals) from restaurants around them.
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