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Here’s why it is going to be a blockbuster year for Indian advertising

Here’s why it is going to be a blockbuster year for Indian advertising

  • The Indian advertising industry is set to have a great 2019 thanks to cricket and elections.
  • Net advertising spends in the country are expected to grow nearly 12% this year, second only to the Philippines (15.2%) in the Asia Pacific region (APAC), according to a report by the research, advisory and consulting services firm Media Partners Asia (MPA).
  • Overall, advertising revenue across APAC is estimated to expand by 6.2% in 2019 to close at $195 billion (Rs13 lakh crore).
  • Brands spend an estimated Rs2,000 crore or more in advertising on IPL.


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