Firms scramble to reply to draft ecommerce policy within a week

Firms scramble to reply to draft ecommerce policy within a week
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  • Comments Many technology lawyers and think tanks feel the government should make rules that encourage the Indian startup ecosystem to grow through tax incentives and friendly Indian equity investment rules.
  • US technology companies and Indian startups are working overtime to put together a response within a week to the government’s proposed ecommerce policy, which is being touted as a digital economy policy that will have far-reaching impact on the country’s technology ambitions.
  • To ensure that India’s data is used for the country’s development, and Indian citizens and companies get the economic benefits from the monetisation of data, the policy proposes that antitrust regime must take into account the network effect — a phenomenon wherein increased numbers of people or participants improve the value of a goods or service.


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