Estonian startup has become a thorn in Uber's side

Estonian startup has become a thorn in Ubers side

  • TALLINN, Estonia - Uber used to dominate ride-hailing in Poland and Kenya.
  • In Poland, a small competitor opened a rival service and began winning customers with cheaper fares and attracting drivers by charging lower commissions.
  • In both countries, Uber responded by spending more money on new incentives to entice customers and drivers.
  • He had been frustrated by Estonia's taxi service and didn't expect Uber to become available anytime soon in a country that some Americans cannot find on a map.
  • "It was just a taxi app in Tallinn; you couldn't see it was going to be big," said Rain Rannu, an investor in Estonia who was one of the first to put money into Bolt.

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