Shop101 has raised funding as part of its Series B funding and the amount raised is $11 million. The major investors in this round are Kalaari Capital and Unilever Ventures. The ecommerce startup that fashions itself as more of a social platform, had just recently raised $5 million from a clutch of investors, Stellaris Venture Partners, Vy Capital, Raghunandan G (cofounder- TaxiForSure), and Livspace cofounder Ramakant Sharma.