E-commerce platform Fynd counters gender gap, pays women 10% more - ET Retail

E-commerce platform Fynd counters gender gap, pays women 10% more - ET Retail

  • Kolkata: An Indian startup is countering the gender pay gap in its own way.
  • In a first, Google-funded online-to-offline fashion e-commerce platform Fynd has not just levelled the salaries for men and women employees, it is paying women 10% more than their male counterparts.
  • The idea was born when the 130-employee startup saw that while it had an overall 40% representation of women, it was only 4-6% in the engineering team, Fynd co-founder Harsh Shah said.
  • "We thought of coming up with an affirmative action policy where we pay women more.


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