'Don't try to be all things to all people': your startup fix to start the week

Dont try to be all things to all people: your startup fix to start the week
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  • In 1951, she decided to start a small mail-order business – it combined her name and the name of her Mount Vernon, New York, home.
  • Lillian Vernon converted her idea of selling monogrammed belts and purses into one of the US' most popular mail order catalogue businesses.
  • Her small enterprise soon grew into Lillian Vernon Corporation, an American catalogue merchant and online retailer for household, children's and fashion accessory products.
  • BBFS Founders Kishore Taid (R) and Anurag Khilnani with footballer Bhaichung Bhutia (centre).


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