- Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic advertising.
- ExchangeWire speaks to Rahul Marwaha (pictured below), VP Digital Media Activation in India for Essence , regarding innovation in digital and how digital marketing strategies are evolving to target this diverse & dynamic audience.
- Digital media is changing the way users are consuming content, and the greatest challenge for brands is to identify this new trend and adapt their approach towards media planning.
Digital Transformation in Emerging Markets: Q&A with Rahul Marwaha, Essence | ExchangeWire.com
1 April 2019 11:30 PM GMT