Digital Transformation in Emerging Markets: Q&A with Rahul Marwaha, Essence | ExchangeWire.com

Digital Transformation in Emerging Markets: Q&A with Rahul Marwaha, Essence | ExchangeWire.com

  • Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic advertising.
  • ExchangeWire speaks to Rahul Marwaha (pictured below), VP Digital Media Activation in India for Essence , regarding innovation in digital and how digital marketing strategies are evolving to target this diverse & dynamic audience.
  • Digital media is changing the way users are consuming content, and the greatest challenge for brands is to identify this new trend and adapt their approach towards media planning.


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