Digital Transformation in Emerging Markets: Q&A with Rahul Marwaha, Essence | ExchangeWire.com
2 April 2019 5:00 AM IST
Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic
- Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic advertising.
- ExchangeWire speaks to Rahul Marwaha (pictured below), VP Digital Media Activation in India for Essence , regarding innovation in digital and how digital marketing strategies are evolving to target this diverse & dynamic audience.
- Digital media is changing the way users are consuming content, and the greatest challenge for brands is to identify this new trend and adapt their approach towards media planning.
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