Delhi startup SportsFlashes wants to be the ‘Amazon’ for sports

Delhi startup SportsFlashes wants to be the ‘Amazon’ for sports

  • Last August, a little-known sports startup from India acquired the audio broadcast rights of the English Premier League (EPL) - possibly the world's most popular sporting league - until 2022.
  • From aggregating multi-language sports content, it shifted focus to audio by launching India's first internet sports radio, and started creating and owning content.
  • Since then, the Delhi-based startup has gone on to acquire the global audio rights to some of the most prestigious sporting tournaments, including the upcoming ICC Cricket World Cup, the ongoing Indian Premier League, and all international cricket matches to be played in India for the next five years.
  • Raman Raheja, Founder and CEO, SportsFlashesRaman Raheja, Founder and CEO of SportsFlashes, tells YourStory, "24X7 sports radio is an untapped opportunity.
  • He says, "We are the world's biggest sports radio channel, but our immediate focus is to be India's first and dominant digital sports radio platform.

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