Data can no more be a rear-view mirror, says SAP’s Chatterjee

Data can no more be a rear-view mirror, says SAP’s Chatterjee
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  • MUMBAI: Krishnan Chatterjee, chief customer officer (CCO) and head of marketing, SAP Indian subcontinent, talks about how entrepreneurs can use technology to scale up as they look to build billion-dollar enterprises.
  • At the early stage if you look at the founder and the team and if they have a technology vision for the scale then that is probably the most risk-free fashion in which you can assure yourself, that they can demonstrate to you their aspiration for growth by how strategically they think about technology.
  • Every one of these stages in your business demands that you use data in a fashion that you have not done before.


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