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CureFit plans incubator program for startups in healthy foods space

CureFit plans incubator program for startups in healthy foods space

  • Bengaluru: Health and fitness startup CureFit is now eyeing the consumer products space.
  • The idea is to invest around $5 million across 8-10 startups in the next two years as CureFit looks to co-create products that can be sold through its Eat.fit vertical.
  • This move highlights a trend in slightly mature start-ups that turn to smaller brands to co-create products or become a selling channel for them.
  • In November, it acquired mental health platform Seraniti for an undisclosed amount to bolster its mental wellness vertical Mind.fit.


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