- China's TikTok can't win India market easily; global formula difficult to apply in local businesses
- Chinese apps building businesses in India doesn't mean a lot of those will be successful here, says BII MD Pankaj Makkar.
- So it won't be easy for players like TikTok to build a business in India as it might be for Chinese mobile manufacturers.
- So over time whether all of them will be owned by one company in India or will they be owned by different companies and hence TikTok and Roposo can co-exist needs to be seen.
China’s TikTok can’t win India market easily; global formula difficult to apply in local businesses
8 April 2019 6:30 PM GMT