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China’s TikTok can’t win India market easily; global formula difficult to apply in local businesses

China’s TikTok can’t win India market easily; global formula difficult to apply in local businesses

  • China's TikTok can't win India market easily; global formula difficult to apply in local businesses
  • Chinese apps building businesses in India doesn't mean a lot of those will be successful here, says BII MD Pankaj Makkar.
  • So it won't be easy for players like TikTok to build a business in India as it might be for Chinese mobile manufacturers.
  • So over time whether all of them will be owned by one company in India or will they be owned by different companies and hence TikTok and Roposo can co-exist needs to be seen.


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